Reinventing orthopedics: Manometric’s journey to global leadership
Reinventing orthopedics: Manometric’s journey to global leadership
Manometric began in 2015 as a graduation project at TU Delft. Today, it’s one of the fastest-growing players in the world of orthopedics. The startup creates custom braces using 3D scanning, 3D printing technology and AI. It’s an entirely new approach to a traditional market where handcrafted products remain the standard. In 2021, Manometric partnered with Nextgen Ventures for venture capital and strategic support, supporting the company in scaling operations and driving continuous innovation.
Ultra-fast scanner as starting-point
Pieter Smakman, CEO and founder of Manometric, launched the company alongside co-founder Robin Jones as part of a graduation project. The original goal was to develop a scanner capable of accurately capturing a hand in 3D. “The problem with most scanners is that they’re simply too slow. A hand moves, so no matter how good the scanner is, you always lose some accuracy,” Pieter explains. This inspired him to develop an ultra-fast scanner that captures the entire hand in one go. “It’s not about the quality of the scanner; it’s about the speed at which you make the scan.”
Bringing objectivity to the orthopedic field
The scanner was only the starting point for what Manometric has become today: creating custom braces using 3D scanning, 3D printing, data and AI. Pieter soon recognized that the traditional method of making braces was far from future-proof. “It’s a highly labor-intensive process, and more professionals are retiring than graduating.”
Traditional orthopedic braces are often made entirely by hand, where the feel and intuition of the craftsman play a key role. Manometric addresses this by digitizing the process. This creates a scalable, sustainable model that relies less on individual skills.
Pieter and Robin aim to change this by using data and technology. “Our goal is to bring objectivity to the orthopedic field. That ‘fingerspitzengefühl’ of craftsmen is great, but it’s not something you can build a scalable business on,” Pieter says. “You can’t easily teach or transfer that feeling. Those decades of knowledge from traditional processes are now in our digital workflow. For example, someone with strong hands needs a stiffer brace, while an older patient might need a more flexible one. By combining data and AI, we can incorporate those nuances into the design.”
The perfect brace
The result is a brace that fits perfectly, based on the shape of the hand and fully tailored to the patient’s strength, age and even the degree of arthritis. “We look at the whole picture: hand strength, muscle volume, age—everything is factored into our algorithm. This allows us to create a brace that’s specifically designed for each individual, not just their hand,” Pieter explains. “We aim for the perfect brace, nothing less.”
This approach is gaining traction. In the Netherlands, Switzerland and Germany, their braces are covered by basic health insurance. The company now has almost 50 employees and collaborates with dozens of clinics nationwide. Beyond the Netherlands, they are also beginning to expand internationally.
Designing the best teams
To create the perfect brace, Pieter is constantly focused on improvement. A major part of that is building the right teams: “We are very intentional about the culture within our company,” Pieter explains. “Designing a team is just as important as designing the product.”
Pieter views his employees as the company’s most valuable investors. “People invest their time in Manometric, and that’s actually more valuable than money. You can’t get time back, so I want to ensure everyone here feels like they are growing and developing. It’s our aim to ensure they can achieve the personal growth they’re seeking here.”
Constantly learning from users
In addition to building a strong team, Manometric is always working on improving their products. They achieve this by closely involving their users in the design and testing process of the braces. “We’re really hands-on with our patients,” says Pieter. “We deliberately have patient care at our main office, next to R&D, and we ask for direct feedback. How does it feel? What would they want to change?”
This direct feedback is crucial in making Manometric’s products better over time. The more braces they produce, the smarter their system becomes. “Every brace we make gives us new data that we can instantly feed into our algorithm. That way, each new product is better than the last.”
Putting the customer first
For Pieter, this is one of the key factors behind their success. “We can develop all the technology we want, but if we’re not listening to the patient and using their feedback, we’re not making an impact. In healthcare, we have three stakeholders: the patient, the doctor, and the insurer. But if I have to choose one, I’ll always choose the patient.”
This customer-focused approach directly influences Manometric’s products. One example is the closure system for the braces. “Patients don’t care about AI or 3D printing. They told us that Velcro was damaging their clothes. So, we developed a non-Velcro closure system, even though it took a lot of time and money to create,” says Pieter. “That might seem a bit dull for an engineer. But these are exactly the things you should be working on.”
Nextgen Ventures encourages autonomy in decision making
Manometric’s vision to become the global leader in orthopedics is a clear objective ahead. A crucial part of this journey is their partnership with strategic allies like Nextgen Ventures.
“Choosing to partner with Nextgen was a major decision for us,” Pieter explains. “Peter Haasjes and his team didn’t just invest money—they are actively helping us to make strategic decisions and to grow everyday. The fact that they invested in us at such an early stage speaks volumes about their confidence in our potential.”
Pieter greatly values this trust that Nextgen Ventures places in him and his team, especially when it comes to making key decisions. “Sometimes, we make decisions based on research, but often it’s also just intuition,” he explains. “And you can really feel that trust from them. They say, ‘You’re the entrepreneurs, we’ve invested in you, so you make the call. It’s your responsibility and your intuition.’”
“I’m curious to see how that will develop”
“For example, when we decided to develop the non-Velcro closure system for our braces, this meant investing a significant amount of time and money to ensure it met our customers’ needs. An investor could easily raise concerns about that kind of decision.”
But not Peter Haasjes: “He is the kind of person who says, ‘You’re going to spend three months developing a brace without Velcro? Okay, I’m curious to see how that will play out.’ And that attitude is incredibly important because forward-thinking ideas are fragile. I have to trust my instincts. And having the trust from your strategic partner in this process is crucial.”
“If Peter truly believes an idea isn’t good, he’ll say so, and I will take that seriously. But if he’s pushing back, he’s always looking for the reasoning behind a decision. There’s always a discussion about the substance, without any ego involved.”
And even if a decision doesn’t work out, the trust remains intact. “The great thing is, even if something doesn’t go as planned, Peter never says, ‘I told you so.’ He understands that we need to try things. Because if you take away that space for experimentation, you kill creativity.”
Personal relationship, valuable connections and practical help
The relationship with Nextgen is highly personal. “I call Peter almost every week,” says Pieter. “Sometimes just to catch up, but often to ask for advice or discuss a specific challenge.”
Also, Nextgen Ventures’ network opens doors to valuable connections: “Nextgen has a deep network in the healthcare industry. That’s incredibly valuable. For example, I sat down with physicians of the Mayo Clinic.”
Another example of the practical support Nextgen Ventures offers is how they assist in helping Manometric professionalize their finance department. For Pieter, this was new territory. “Honestly, I didn’t fully understand what this entailed,” he admits. But Nextgen provided clear, actionable examples: “They showed us how other startups manage it. It gave us a range of options.”
Expanding beyond braces, completely self-sustaining
Manometric is well on its way to achieving its mission of revolutionizing the orthopedic industry. With partners in the Netherlands, Germany, Switzerland and the U.S., Manometric has already established a strong foothold in Europe and beyond. But Pieter sees this as just the beginning. “We want to become the largest player in the orthopedic sector, worldwide. We have the technology, we have the team and now it’s up to us to take real steps forward.”
Their vision extends beyond braces, as Pieter and his team are actively expanding their product line to include prosthetics. However, sustainable growth is at the heart of their strategy. “We want to grow without being reliant on constant investment. That gives us the freedom to innovate and chart our own course,” Pieter explains. “Ultimately, we want to be self-sustaining.”
And there’s no reason to doubt this goal. With a clear direction, a dedicated and trusted team, cutting-edge technology and trusted partners like Nextgen Ventures, the company is setting the stage to achieve its vision and reshape the orthopedic industry on a global scale.
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